MEDIA KIT 2022

Briefly

BulgarianMilitary.com is the quickly, easily, and free way to access the international defense industry, most critical military-political relations, and most critical military conflicts. BulgarianMilitary.com is not a Bulgarian Government Publication. BulgarianMilitary.com is an online media for news, analyses, and comments on the Bulgarian and international defense industry, and the Bulgarian, and international military situation.

BulgarianMilitary.com is the largest English-language media related to this field and sector in Bulgaria.

BulgarianMilitary.com has been included in the “Top 60 military websites and blogs to follow” list by Feedspot, US, and “Best military blogs” list by Expertido, US.

Different media outlets, such as Euronews, Die Welt, Der Spiegel, Politico, Military.com as well as official web-portals of Ministries of defense, and governmental agencies of different countries, refer to us and quote our materials.

Numbers*

21 400 000

total number of organic AD impressions per year

1 750 000

total number of organic AD impressions per month

45 000

total organic AD clicks per month

73%

is mobile web traffic

36%

bounce rate

45%

returning visitors

*The data is from the official profile of the website in the following Google services - Google Analytics and Google Search Console

Demographic*

Bulgarian audience oversees $3 billion in annual defense spending.
Non-Bulgarian audience oversees $8 billion in annual defense spending.

22%

are aged between 35-44, follow 21% between 45-54,
19% between 55-64 etc.

88%

are male visitors

25%

of the readers are from the United States, follow UK [11%], Australia [6%], India [5%], Canada [5%]. Phillipines [5%], Malaysia [3%], Germany [3%], Nigeria [2%], South Africa [2%] etc.

*The data is from the official profile of the website in the following Google services - Google Analytics and Google Search Console

Nationality, %

Job position, %

Content

The content of BulgarianMilitary.com is divided into several categories, which are: news from the military industry by regions, news from the military industry according to one of the five military domains, news of military-political relations and conflicts regions, analyzes and comments, rating of weapons systems, weapons for hunting and weapons for the civilian market, interviews, space, electronic online and computer games with weapons, cyber security.

Readers access the content of BulgarianMilitar.com in several ways*, as follows:

45%

social network

20%

organic search

18%

referral

17%

direct

*The data is from the official profile of the website in the following Google service - Google Analytics

Website's typology

The BulgarianMilitary.com's typology is a website for defense and security, focused on the development of new weapons systems in the five military domains - air, land, sea, space, and cybersecurity, as well as in the development of next-generation weapons systems and weapons, including semi-autonomous, autonomous and artificial intelligence systems.

The main categories and their share according to web traffic are:

Air

27%

Space

5%

Land

25%

Conflicts

5%

Naval

18%

Other

8%

Hunting/Ammo

12%

*The data is from the official profile of the website in the following Google service - Google Analytics

Advertising rates

In-article AD banner

Size: 750x200 px, up to 50kB
Desktop/AMP/Mobile impressions - 300K

Monthly price - $2,700.00*
Three monts price - $7,650.00 [5%]*
Six monts price - $15,000.00 [-7%]*
Nine monts price - $21,600.00 [-11%]*
Twelve monts price - 27,550.00 [-15%]*

* Total price for the period. Depending on the size of the text, the banners can be from one to several (three, or five, or seven). The indicated price includes all possible banner numbers in all articles/news stories for all impressions.

Header AD banner

Size: 1130x280 px, up to 50kB
Desktop monthly impressions - 100K

Monthly price - $1,800.00*
Three monts price - $5,120.00 [5%]*
Six monts price - $10,050.00 [-7%]*
Nine monts price - $14,400.00 [-11%]*
Twelve monts price - 18,350.00 [-15%]*

* Total price for the period. This type of banner appears both on the home page and in each article. Valid only for desktop version. The price includes one homepage banner in all articles for all monthly impressions.

Ride side AD banner

Size: 300x250 px, up to 50kB
Desktop monthly impressions - 50K

Monthly price - $1,000.00*
Three monts price - $2,850.00 [5%]*
Six monts price - $5,580.00 [-7%]*
Nine monts price - $8,000.00 [-11%]*
Twelve monts price - 10,200.00 [-15%]*

* Total price for the period. This banner is only available in the desktop version, for each article, on the right side of the article. The price includes all impressions in all articles.

Advertorial

Size: up to 2,000 words
Photos: up to 3 photos in an article
Video: up to one video in an article
SEO Do-follow links: one
Do-not-follow links: up to two

One advertorial - not allowed
Three advertorials - $1,000.00*
Six advertorials - $1,860.00 [-7%]
Twelve advertorials - 3,600.00 [-10%]*

* Total price for the offers. Each of the three packages must be spent within one calendar year from the date of signing the agreement. Each article is shared in Twitter, Facebook, LinkedIn, Reddit and Google Publisher. There are no any type of banner ads in the advertorials.

Contacts

If you have additional questions or ideas for advertising, we can discuss them by contacting us:

Mr. Boyko Nikolov
office@bulgarianmilitary.com

The bottom line: We strive to be worthy of your time and trust, always.

Questions or comments? Reach us here.